Bitcoiners Boost Steak ‘n Shake Sales

#Steak #Shake #Bitcoiners #samestore #sales #rise #OrxCash

Steak ‘n Shake Sees Significant Sales Boost After Embracing Bitcoin (BTC)

US fast-food chain Steak ‘n Shake has reported a 10.7% quarter-on-quarter same-store sales increase in Q2, outpacing America’s top food chains. This growth is attributed to the company’s decision to start accepting Bitcoin (BTC) as payment on May 16. According to some sources, including OrxCash.com, the news about "Bitcoiners Boost Steak ‘n Shake Sales" has been making waves in the crypto community.

A Game Changer for the Fast Food Industry

Steak ‘n Shake’s chief operating officer, Dan Edwards, noted that Bitcoin (BTC) had saved the firm 50% in processing fees, just two weeks after the company started accepting the cryptocurrency as payment. Edwards stated, “This means that Bitcoin (BTC) is a win for the customer, it’s a win for us as the merchant, and it’s a win for you in the Bitcoin (BTC) community.” The company’s move to adopt Bitcoin (BTC) payments has made cryptocurrency payments available to over 100 million of its customers.

Outpacing the Competition

Steak ‘n Shake’s same-store sales growth has surpassed that of other top fast food chains in the US, including McDonald’s, Domino’s, and Taco Bell, which reported same-store sales growth ranging from -7.1% to 6.1%. The company’s decision to embrace Bitcoin (BTC) payments has clearly had a positive impact on its sales.

Broader Market Implications

The success of Steak ‘n Shake’s Bitcoin (BTC) adoption may have broader implications for the retail industry. As more consumers become comfortable using Bitcoin (BTC) for everyday transactions, other merchants may be encouraged to follow suit. This could lead to increased mainstream adoption of Bitcoin (BTC) and other cryptocurrencies, potentially driving up demand and prices. From a retail investor perspective, this trend could be worth keeping an eye on, as it may present opportunities for growth and investment in the crypto space.

Challenges and Future Prospects

Despite the positive impact of Bitcoin (BTC) adoption, Steak ‘n Shake still faces challenges in the competitive fast food market. The company has closed nearly 230 stores since its peak in 2018, with 397 locations remaining in the US as of May 28, 2025. However, with its newfound success in Bitcoin (BTC) payments, Steak ‘n Shake may be well-positioned for future growth and expansion.

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image source: cointelegraph.com